Coaches Club Academy | Pro Pass Platform
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Academy
Explore Pro PassEarly accessMy account ↗

A development club for ambitious coaches

Make your
development
part of your
coaching.

Pro Pass is being built as a learning platform for coaches. Connect what you learn with how you coach. Reflect on your practice, focus on what needs work and build on your progress over time.

Apply for Pro Pass↗

Free to apply.

Our collaborators have worked at

  • Atlético Madrid
  • Arsenal Women
  • Tottenham Hotspur
  • West Ham United
  • United States
  • Wales
  • Real Sociedad
  • Genoa
  • C.S. Marítimo
  • Brentford Academy
  • London City Lionesses
  • Norwich City Women
  • Slovenia Women
  • Cardiff City Academy
  • MK Dons Academy
  • Ontario Soccer
Learn with purposeReflect with honestyApply in practiceGrow together

01 / Introducing Pro Pass

A place to work
on your coaching.

Some coaching moments stay with you after the session. An explanation that didn’t quite land. A decision you might approach differently. Or something that worked, and you want to understand why.

Pro Pass is being built to help you explore those questions. It brings coaching ideas, reflection and practical development tools into one place, so you can find a useful perspective, try it in your coaching and build on what you learn.

See how it comes together ↓
CCA Pro Pass
Search the library
Suggested coaching guide

Keep your direction, vary the route.

Audio + deep read
Your suggested audioKeep your direction, vary the route
▶
Your reflection

Building on your clear direction, what could you change to help a player find their way forward?

Learn. Reflect. Apply.

02 / Learn. Reflect. Apply.

Connect what you learn
with how you coach.

An idea is a starting point. Reflecting helps you decide what it means in your setting. Applying it gives you something to review, so your experience can guide what you learn next. Pro Pass is being built to support each step.

01 / Learn

Find a fresh perspective.

Explore coaching ideas through Pro Pass guides and audio, with perspectives you can relate to your players and your coaching.

CCA Pro Pass↗
Coaching guide / Player ownershipLeave room
for the answer.
Learn. Reflect. Apply.
OverviewDeep readPractice
▶
Listen to the guideLeave room for the answer
02 / Reflect

Make it relevant to you.

Use guided prompts and a private reflection space to connect what you learn with your players, your decisions and your coaching.

Your reflection01 / 03
↳What happened when
you waited?

Think about a moment when you gave a player time to find their own answer.

Example note

I held back my next instruction. The players started talking to each other and found a way through.

Only for youSave reflection ↗
03 / Apply

Try one deliberate change.

Use Pro Pass development tools to choose an action for your next session. Review what happens and let that experience guide what you work on next.

Your coaching week↗
Week 01 / Player ownershipOne question.
Then give it time.

Ask a question before offering your solution. Notice who contributes next.

✓
Choose your momentNext training session
○
Try it in practiceGive the players space to respond
○
Review what changedKeep one observation to build on
Future release

03 / The club behind the learning

High standards.
Open minds.

A different perspective can help you see more in your own coaching. Share a question or a moment from practice, explore how other coaches approach it and use the conversation to deepen your reflection.

The planned Pro Pass community extends the Learn. Reflect. Apply. loop. Try an approach in your sessions, notice what happens and bring that experience back to the group. Keep learning from your practice and from each other.

↗Pro PassThe community
Daniel MercerDiscussion / Communication

They can repeat the instruction. Can they use it?

I stopped the practice. Everyone could tell me what we wanted. Once we played again, the same problem came back.

How do you check understanding without giving another explanation?

Leila BennettReply

Could they show you? Ask one player to walk through the decision, then restart and watch what they notice.

High standards. Low ego.Better questions.
More perspectives.

Share perspectives, reflect on your coaching, then try an approach and bring back what you learn.

LearnReflectApplyReview
A question to bring to the clubWhat changed
when you said less?

Bring a moment from practice. Explore the decision, not just the outcome.

Keep growing. Wherever coaching takes you.

Pick up an idea, build on a reflection and take it into your next session. Your progress stays with you across laptop, tablet and phone.

Illustrative Pro Pass screens: coaching library on a laptop, private reflection on a tablet and a practical coaching action on a phone.

Coming soon

  • App Store
  • Google Play

04 / The founding invitation

Help shape what
comes next.

The first 100 members receive founding member status, joining in groups of 20, 30 and 50. Join with a one-time payment for lifetime access to the Pro Pass platform. Share your feedback and help shape how the product develops.

Apply for Pro Pass↗

Free to apply.

  1. 01

    Apply.

    Leave your details and tell us what you want to improve.

  2. 02

    Receive your invite.

    We’ll review your application and get in touch about a founding place.

  3. 03

    Get access. Get started.

    Once your access begins, explore the platform and put it to work in your coaching.

A few useful answers

What is Pro Pass?

Pro Pass helps you build a simple learning loop into your coaching: explore a useful idea, reflect on what it means for you, then try it in your next session. Review what happened and build on what you learned.

The Pro Pass platform brings together a coaching library, private reflection and development tools. A community is planned as part of the platform, shaped by our founding coaches.

Is Pro Pass available now?

Pro Pass is being developed with a small founding group. You can apply directly for early access. No Coaching Profile is required. Applying does not guarantee a place.

What does it cost to apply?

Free to apply. No payment or commitment today. We’ll confirm the contents, pricing, access terms and start date before you decide whether to join.

What do founding members receive?

All first 100 members receive founding member status and lifetime access to the Pro Pass platform for a one-time payment. Your feedback will help shape the product as it develops. The platform includes the coaching library, reflection and development tools, with the community planned for a future release.

What happens after I apply?

We review your application and may invite you to a 15–20 minute conversation about your goals and what would help. If we invite you to join, we’ll confirm the platform features, pricing, access terms and start date before you decide whether to join. Applying does not guarantee a place.

I have already completed my profile. What next?

Continue to the early-access application. You can apply without repeating your assessment.

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